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The White House Historical Association

The White House Historical Association is a nonprofit educational association founded in 1961 for the purpose of enhancing the appreciation of the Executive Mansion. WHHA came to O3 World looking to create a digital version of their holiday-inspired print product catalog. Using the affordances of the digital space to enhance WHHA's typical catalog, my team worked with them to create a digital look book experience that focuses on both storytelling and products. Creating a digital look book allowed us to cross-promote products by including recommendations based on a user's selections both in context and in the check out experience.

Role: UI/UX Designer | Agency: O3 WorldVisit the Look Book

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