TRESemmé Times Square

TRESemmé is the official hair care sponsor of Mercedes-Benz Fashion Week. In September 2014, my team at BrightLine worked to create interactive video billboards to educate people walking through the streets of New York City about their different product lines. The videos were also meant to grab people's attention and get them excited about the event itself, allowing users to participate through social media. One of the biggest challenges of this project was working with over 15 completely different screens to tell one cohesive story.

Role: Storyboarding & Visual Design | Agency: BrightLine