– America deserves better coffee
La Colombe set the precedent for America’s artisanal coffee revolution with their proprietary, globally sourced blends. La Colombe needed a digital commerce experience that looked good on all devices and simultaneously elevated their online presence to be on par with their product.
As the lead UI/UX designer, I worked with the internal marketing team at La Colombe to help launch a redesign of their e-commerce website, as well as to create an interactive digital experience for the their new draft latte product. We also worked closely with the team post-launch to conduct A/B tests on language and imagery to help us better understand their customers. All work created at O3 World.
SKETCHING, WIREFRAMES, & TESTING
VISUAL DESIGN
